Marketing Analysis Cross Cultural Marketing - 1852 Words

Introduction Cross cultural marketing refers to the strategic process in which marketing is conducted among people whose culture differs from that of the marketer. The differences in culture occur in various aspects like social norms, values and language. The differences also include such aspects as the living styles and education of the people. This paper addresses the need for company A which is US based to understand cross cultural marketing in China. The paper clearly defines the different areas which the company must consider when launching into China. This results from the fact that cross-cultural marketing requires sensitivity on the marketer. Failure to understand the tactics leads to the eventual failure of the marketing. Understanding the culture of the Chinese people and incorporating it into the marketing mix of Company A will result to the success of the company. Major Cross-Cultural Issues That May Impact Company A’s Marketing Approach There are various issues that make the country of china and US tremendously different in their cultures. One is the social structure which is extremely hierarchical and formal in China. This means that people should know their place in the hierarchy and fix themselves accordingly (Dsouza, 2012). One is not supposed to cross the boundaries into other areas. This differs from the way it is in America and where the structure is informal and loose. This is based on the democratic style of leadership that is depicted right from theShow MoreRelatedAnalysis Kentucky Fried Chickens Cross-Cultural Marketing Strategies1273 Words   |  6 PagesAnalysis Kentucky Fried Chickens Cross-cultural Marketing Strategies in China from the Point of View of Cultural Identity Introduction With the acceleration of the process of economic globalization, enterprises face the consumer behavior differences caused by the cultural identity between countries inevitably in the process of international operations. So, corporate marketing executives should understand the cultural background of a country and develop effective marketing strategies accordinglyRead MoreThe Effects Of Cultural Differences On Ethical Decision Making1515 Words   |  7 Pagesglobally, it is important to understand the effects of cultural differences on ethical decision making to avoid possible business risk and to design successful international marketing management programs. 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Studying consumer habits is one of the steps in marketing search and analysisRead MoreCultural Influences of Consumer Behavior Essay examples1291 Words   |  6 PagesCultural Influences of Consumer Behavior Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysisRead MoreThe Roles of Culture, Subculture, and Social Class in Consumer Behavior1215 Words   |  5 PagesPrinciples of Marketing The Roles of Culture, Subculture and Social Class in Consumer Behavior Introduction The depth and variety of global expansion strategies today is accelerating rapidly as companies historically who have been highly effective in marketing, selling and service look to new nations to continue growing sales and profits. The roles of culture, subcultures and social classes serve as the framework for gaining new access into foreign markets. 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The study will also focus on highlighting the kind of strategiesRead MoreCase2 the Not-so-Wonderful World o f Eurodisney1743 Words   |  7 PagesCase Analysis MKTG 650-6T1 Global Marketing Management Professor: Prof. Nicholas Name: Tim Date: 2/25/13 Case study: The Not-So-Wonderful World of EuroDisney Summary Euro Disney SCA formally launched its theme park to Europeans in April 1992 near river Marne, 20 miles East of Paris. It was the biggest and most lavish theme park that Walt Disney had built bigger than any of its Disney parks around the world. The location was chosen over 200 potential sites in Europe from Portugal through Spain,Read MoreExamples Of Companies Marketing Activities1176 Words   |  5 PagesQuestion 2: examples of companies marketing activities adapted to fit different countries/ analyse/ no individual country specific When going global, and in order to succeed in international business, understanding consumer behaviours based on their values and perception of other countries is key for implementing a proper winning marketing strategy. Cultural dimensions help managers and multinational companies respond effectively and positively to values and behaviours that shape a given nation and

Whole Foods International Expansion Essay - 5105 Words

Global Business Plan: Whole Foods Market Expands to Munich, Germany October 15, 2012 Abstract Whole Foods Market, a supermarket chain which emphasizes natural and organic products, centers their core competencies and values on product quality, pleasing customers, creating a positive environment for employees, education on healthy eating, prosperity, environmental stewardship and positive partnerships with suppliers. Listed as one of the worlds healthiest countries, Germany is an ideal location for Whole Foods to expand and share its experience. Initially, Whole Foods is going to expand to one location in Munich, Germany. Munich is the third largest city in Germany, which also offers surrounding farms to serve as suppliers for Whole†¦show more content†¦Economic amp; Geographic Environment 1. Climate Munich has a continental climate, and is determined by the effects of the Alps. In general summers are fairly warm and very wet, prone to thunderstorms, while winters are cold with light snowfalls. The Alps cause two unique deviations in the weather in Munich; south weste rly winds crossing the Alps can bring warm â€Å"Fà ¶hn† condition and north-westerly winds blow from the mountains, however, weather conditions known as â€Å"Alpenstau† occur, bringing unseasonably low temperatures, rain and even snow (City of Munich, 2012). 2. Major imports/exports/natural resources of country 3. Gross Domestic Product The GDP in Munich has grown from â‚ ¬ 44 million in 1990 to â‚ ¬ 70 million in 2011. Their GDP per capita is â‚ ¬ 53.166 million. Munich continues to boast the highest purchasing power of all German cities. Purchasing power in the Bavarian capital is 30 percent above the national average and considerably higher than the figure for all other German cities. In 2010, average purchasing power per capita was â‚ ¬ 24,900. Moreover, Munich is also surrounded by three of the five administrative districts with the highest purchasing power in Germany (City of Munich, Department of Labor, 2012). D. Access the Cultural/Social Environment 1. Demographic Trends There are currently 1.3 million people living in Munich, and their population consists of 23 percent immigrants (Official Website for theShow MoreRelatedSwot Analysis : Whole Foods Market1618 Words   |  7 Pagesrelated to Whole Foods Market, Inc. Much of the research and information originates from the company’s 2014 annual report. The Form10-K, reputable internet sources and the Whole Foods Market company website provided the data and information to establish a complete SWOT analysis. The research and SWOT analysis has been used to recommend a strategy for growth and sustainability of Whole Foods Market. Company Background Whole Foods Market is a leading retailer of natural and organic foods. TheRead MoreWhole Foods Entering Foreign Market965 Words   |  4 PagesExecutive Summary: Whole Foods was founded in 1990 with a mission to offer good, wholesome food with an emphasis on natural and organic food. Through a series of acquisitions and expansions Whole Foods is a major grocery store representing organic products in the United States, Canada and the U.K. It is consistently ranked in the top 100 best companies to work for and the top 100 best Corporate Citizens. Business Proposal: This document outlines the possibility of Whole Foods expanding into theRead MoreOutback Steakhouse - Going International992 Words   |  4 PagesOutback Steakhouse | |Going International | 1) There is a combination of business practices and features that made Outback Steakhouse (OBS) successful in the US market: †¢ Unique human resources management style where management and joint venture partners takeRead MoreAn Analysis Of Kfc s International Expansion Opportunities Essay1147 Words   |  5 Pages An Analysis Of KFC’s International Expansion Opportunities A Case Study of Ivey School Of Business Analysis By Carson McLaren December 5, 2016 BBB4M-1 Mr James Table of Contents Title Page 2. Table of Contents 3. Problem (Issues) Statement 4. Case Analysis 5. Analysis of Alternatives 6. Recommendations 7. Annotated Case Study Problem Identification Key Decisions Is International expansion the most effective way toRead MoreWhole Foods Market: Changing The Shopping Experience. German1496 Words   |  6 PagesWhole Foods Market: Changing the Shopping Experience German A. Padilla Saint Leo University Abstract Whole Foods Market is probably the world leader in retailing natural and organic foods, with over 433 stores in North America and the United Kingdom (Whole Foodsmarket.com). With a commitment to provide the highest quality of natural and organic foods at competitive prices; they steadily continue to expand globally. This paper will provide some insight on the advantages and disadvantages of perhapsRead MoreWhole Foods955 Words   |  4 PagesStrategy for Whole Foods Market Current Strategic Issues 1. How does Whole Foods sustain positive growth in sales? 2. How does Whole Foods cope with the downturn in the economy? 3. How does Whole Foods achieve sustainable competitive advantage? Rationale for Issues One of Whole Foods main strategic issues is how it should sustain positive growth in sales. 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Starbucks’ hold 75% market share in domestic market and is expanding aggressively in the international market under the influence of Howard Schultz, Chairman, President and CEO of the company. The company’s vision is â€Å"Starbucks is committed to ethically sourcing and roasting the highest quality Arabica coffee in the world. With stores around theRead MorePerdue Farms Inc: Responding to 21st Century Challenges Essay1171 Words   |  5 Pagesbusiness with profits in all but a couple of years. Although they are a thriving company, there are a few things that could be improved. The SWOT Analysis highlights a few key points. Strengths „X Vertical integration „X Connected to the international market, 5% of total revenue in 1999 ($140M) „X Strong brand recognition - Branded a commodity „X Large product mix „X Strong RD, created a reputation for innovation. Perdue ¡Ã‚ ¦s most obvious strength is their high quality. The quality isRead MoreA New Real Estate Investment Trust, By Michael J. De La Merced1558 Words   |  7 Pagesabout different economic situations. For example there is talk about the high demand of jobs, while there are many potential employees and how that affects the wage not growing. Also talk about change in Demand with references to expanding to an international market as a way to increase sales in a way other than price change and how this would cause a right shift in the demand curve. â€Å"Sears Weighs a New Unit to Hold Some of Its Real Estate†, by MICHAEL J. DE LA MERCED (New York Times NOVEMBER 7, 2014)

Exploring Popular Music free essay sample

Popular music Is defined as any genre of music having wide appeal but usually only for a short time. (Popular music) My definition of popular music Is music mostly by one hit wonders or well established artists appealing widely for a short time. Popular music differs from other genres of music because with other genres of music they are constrained to that genre meaning that have to fit that group and really venture outside that box and still be called that genre.As for popular music, I live it does Just the opposite: it isnt constrained, it doesnt fit a model, it dares to be different, and it evokes all genres of music. One popular music genre is rock, rock music has gone though many changes in the recent years and has received countless backlash for those changes. I believe Richard Brooklimes said it best Rock is a form of popular culture that alms downward instead of aiming up. Rather than aspiring, it despises (Brooklimes, 385).I feel that Brooklimes said this because as that the century progresses and technology progresses we are no longer shocked. So popular rock artists try to push the limits of our society, but In doing so it brings the popular culture down. If history repeats Itself, and the unexpected always happens, how incapable must Man be of learning from Popular rock music of today has had the same effect on older generations as it has had 50 year ago granted, the band names and styles of dress have changed, but the disapproval of the music hasnt.Michael Buds once said that It can be argued, however, that the passion and energy expended in attempts to alter or suppress rock and roll expression have only spurred rockers to flaunt objectionable aspects of their music and worldview in a spirit of defiant celebration(Buds, Peg. 392, 2). Historical Rock music was seen as a defiant celebration that people believed promoted sex, violence, and drugs. In some cases this reign true some people did do drugs and had sex because of the music, but that slim number of people were Just social followers.Even today we still have those some number of people who dont have their own voice but for the most part people Just listen to the music. One co ncern that I have for rock music today is that its going to far to push the envelope, one artist in particular is Marilyn Manson. His music is so controversial that it has been banded for being sold in many different stores because of graphic lyrics. To me his music is the ultimate taboo because when I listen to it for this project it freak me out I thought I was listening to the devil himself, but I digress historical and contemporary concerns for rock music are one in the same.Most of the people who dislike popular rock have hopes that it would change to fit he norms of our society, and those who like popular rock music have hopes that it doesnt change. As for me I feel that popular rock music Is an area that I have little experience In. One hope that I do have for that genre of music is that In some ways It would tone down It radicalized, because some of the lengths that these artist go to be called taboo Is ridiculous. I sometimes wonder to myself If they really need to be controversial to sell records or is that just a big hoax. Also for the people who dislike all popular rock music garbage. Technology has made many advances though out our lifetime from allowing us to o into outer space to giving us the ability to sustain life. In recent years technology has really allowed music to become ubiquitous because technology has given us the pod, and PEP sharing servers that allow you to share all genres of music with others. The pods shuffle feature allows us to randomly hear songs that you have uploading on your pod. To me the pod shuffle feature and the PEP sharing servers have actually hindered popular rock music in some ways one being that it allows you to pick only the songs that you like instead of buy the actual CD.Another cultural implication of music ubiquity is in clothing more popular music artists are producing clothing lines. So young impressionable minds see these clothes and want them because their favorite artist has their name on them. My take on popular music artist clothing is l like it I have actually brought something that had an artists name Just because it had their name on it. Their are many attitudes towards popular rock music Pablo Calls had a negative attitudes towards rock where in he states You Want to know what I think of that abomination, rockabilly I think it I a disgrace.Poison put to sound! When I hear it I feel very sad not only for music but also for the people who are addicted to it. I am also very sorry for American-that such a great country should have nothing better to pour into then expectant ear of mankind then this raucous distillation of the ugliness of our times, performed by Juveniles for Juveniles. It is a terrible and sardonic trick of fate that the children of the present century should have to grow up with their bodies under continual bombardment from atomic fall-out and their souls exposed to rockabilly (Calls, 1961).But in rocks defiance Linda Martin and Kerry Graves said Rock and roll fans, if even a portion of what the critics have said was true, by now you would be stone deaf, with their minds burnt out by drugs, and their b odies wasted b y excessive fornication. That none of this is true has never bothered rock opponents or caused them to pause in their attacks. Rock basing has remained constant since the mid-sass both in content and style (Martin and Graves, 1993). From these two arguments you can tell how serious the matter of popular rock music is to them.My attitude toward popular rock music is Just like my political stand straight down the middle their are issues that I support on either side for instance on then con side I do believe that popular rock music has gotten to radical I know it could get worst but still. On the pro side I believe there are some artist that fall in the popular rock music genre that have Just been over looked. In Closing popular rock music has had and a colorful past and most likely will have a colorful future. Just as long as people get bored with the norms there will always be people pushing the limits.

Savior In Gnosticism And Orthodoxy Essays - Gnosticism, Christology

Savior In Gnosticism And Orthodoxy I am attempting to write one coherent essay discussing questions three and two. I propose to first characterize the opposing views of the savior in Gnosticism and in Orthodoxy. Secondly, I will compare the Valentinian and classic Gnostics in how they differ and how the Gospel of Truth exemplifies the features of Valentinian Gnosticism. The Orthodox view the church as a necessary medium between the laity and god; they argued that without the church and the hierarchy of clergy, the congregation would not be able to attain god on their own. They saw the coming of god's kingdom as a literal event. They also saw it preposterous thought to separate the body from human life. That is, they saw Jesus as both flesh and spirit that were inseparable. The Orthodox considered the crucifixion of Jesus as a historical account. They viewed Jesus as a martyr that sacrificed his life so that we may live. It was believed that the martyrdom of Jesus allows for the forgiveness of sins and ensures resurrection and our life everlasting; this sacrifice allowed us to release our guilt and receive forgiveness for our sins. On the matter of what Jesus was, the Gnostics vehemently disagreed with the Orthodox Church. Gnostics believed that Jesus was more than a human martyr; Gnostics believed that the Holy Spirit (Christ) and Jesus of Nazareth were two separate entities. They felt that Jesus was a man of flesh who, at baptism, received the Holy Spirit and became Christ. They looked at it as though the spirit of Christ was occupying the body of Jesus until the crucifixion, where the spirit was transfigured and released so that we may attain salvation. Gnostics and the Orthodox Church also argued over the point of the suffering, or the passion of Jesus. Gnostics felt that Christ only appeared to suffer and die, it was the body that suffered and when Jesus passed, the spirit was transfigured and released. Gnostics and the Orthodox also disagreed on the point of the existence of God. The Gnostics rationalized that the god of the old testament-a god of creation and punishment was clearly a separate entity from the god of Jesus, who was a loving and forgiving god. How could such a loving god reach out to us with salvation and forgiveness be the same god who created pain, punishment and suffering. The Orthodox believed in "one god, the father almighty creator of heaven and earth." In fact this was the major claim of the creed that the orthodox Christians proclaimed as part of their faith. Another point of argument was how to attain salvation. Orthodox Christians felt it was necessary to proclaim, out loud, their belief in one god. This was the discerning factor that allowed them to separate themselves from the Gnostics-who were now considered heretics and a threat to the church. Gnostics believed that as long as one lived in faith and held good conduct throughout their entire life they would achieve salvation. Gnostics felt their approach was superior to that of the Orthodox Christians because even hypocrites could proclaim the creed, not believe in it and still reach life eternal and salvation. After Jesus died, both Orthodox Christians and Gnostics claimed to witness the resurrection of Christ. The orthodox claimed that they saw the physical reappearance of Jesus Christ and expressed the importance of this type of sighting as the truth. Gnostics had the belief that the relationship between salvation and themselves was on a more personal level. Gnostics insisted that it was merely an encounter between the witness and the spirit of Christ that had been transformed. This follows the Gnostics belief that religious enlightenment came from introspect and self-knowledge. Once one had achieved this gnosis they were considered to be of mature knowledge and a member of an elite group ready to receive the secret knowledge of the spirit. Gnostics believed that they belonged to the "true church" of an elect few who were worthy; the orthodox Christians would not be saved because they were blind to the truth. Ignatus took the idea of "the father, son and the Holy Spirit" to an extreme. He felt that this same hierarchy was represented on earth by the procession of bishop, priest and deacon. And only by worshiping the bishop as a stand-in for god would they be saved. The Orthodox Church was adamant about the importance of the clergy as the medium to god. The Valentinians were a branch of Gnosticism that often were not recognized as